In the Trenches with You: Meet Matt Caruso

I’m a firm believer in the power of experience. So it’s essential that you have some background on where I come from and what I’ve done. 

Here’s the short version: 

I’m not some trained life coach who has studied the home-services industry. I’m an experienced business leader and the founder and owner of a well-established hardscaping company. So I’m in the trenches alongside you.

Let’s get specific:

My Journey

My career began over 34 years ago, with my service as a Specialist in the 82nd Airborne Division of the US Army. This experience instilled in me a strong sense of discipline, teamwork, and dedication. I am honored to have served my country in this way, and I will always remain a proud veteran, deeply supportive of my fellow service members.

In 1990, I founded Decra-Scape, Inc., an award-winning Michigan hardscaping company known for its craftsmanship, experience, and imagination in creating stunning outdoor spaces. Over the years, we’ve grown substantially and solidified a reputation for excellence and service.

In addition to running Decra-Scape, I served as an operations specialist at Marty Grunder! Inc. for 22 years. In this role, I shared my expertise in operations, systems, procedures, and the financial side of the business, helping hardscapers and green-industry professionals get the most out of their organizations.

I am former chairman of the Michigan Green Industry Association and a certified residential builder through the Michigan Department of Licensing and Regulatory Affairs. Through myself or Decra-Scape, I am a Certified Concrete Paver Installer through the Concrete Masonry & Hardscapes Association (CMHA); a Unilock Authorized Contractor; a Belgard Authorized Contractor; OSHA Certified; and a member of the Construction Association of Michigan and Connect Macomb.

Rooted Leadership: Experience-Driven Coaching

As a product of my extensive experience and passion for helping others, I began coaching on my own in 2017, eventually launching Rooted Leadership, a company dedicated to guiding landscaping and hardscaping business leaders on a path to operational efficiency and growth. 

With options for both one-on-one coaching and a board of advisors group, Rooted Leadership was born out of my belief in action, accountability, and experience. The result has been a vibrant community of leaders committed to excellence.

My Approach

Here’s what you can expect from working with Rooted Leadership:

• Intentional Communication: Clear, honest communication helps you set and achieve your goals.
• Goal-Driven Honesty: Together, we’ll face challenges head-on, with a focus on finding practical, effective solutions.
• Effective Feedback & Accountability: Feedback and accountability will help you stay on track and make meaningful progress.

Let’s Work Together

I only work closely with a limited number of clients, ensuring that each relationship is deep and impactful. If you’re ready to take your business to the next level, I’d love to connect with you. Contact me today to request a discovery call.

Best regards…Matt!